Nvidia and Perplexity have partnered to facilitate the deployment of sovereign artificial intelligence models in Europe and the Middle East.
The project aims to deploy AI models reflecting local languages and cultures, with data stored locally.
The first European models are expected to be launched later this year.
Nvidia's technology and partners will provide the AI infrastructure for the project.
About a dozen model builders and AI consortiums are collaborating with Nvidia to optimize their AI models.
The initiative will build an AI ecosystem in Europe for local development and service of intelligence.
Perplexity will integrate sovereign European AI models into its answer engine.
The models aim to deliver locally-optimized, culturally-aware AI to users while supporting Europe's digital sovereignty initiatives.
These models will incorporate European languages, cultural contexts, and local knowledge.
Nvidia is working to reduce its dependency on Big Tech by selling AI to national governments, corporations, and challengers to major tech companies.
In March, European technology companies urged the European Commission to establish a sovereign infrastructure fund for cutting-edge technologies.
The coalition highlighted the need for greater control over critical digital infrastructure in Europe.
Nvidia's strategy includes attracting customers beyond Silicon Valley through sovereign AI deals.
Perplexity views this initiative as the beginning of a new era in AI, enabling global platforms to integrate locally-optimized intelligence seamlessly.
The partnership seeks to provide insights that incorporate local languages and cultural knowledge while keeping data in Europe.
The move represents an important step towards advancing AI capabilities in Europe and the Middle East.