Nvidia is reportedly increasing the official prices of its GPUs to maintain profit performance amid trade barriers and rising manufacturing costs.
Demand for Nvidia's latest RTX 5000 series cards, like the RTX 5090, is high, leading to significant cost hikes for these GPUs.
Higher MSRP for Nvidia cards will result in increased prices overall as board partners and retailers pass on additional costs to gamers.
This price increase comes in the face of multiple crises affecting Nvidia's earnings, with the RTX 5090 seeing one of the largest cost increases due to its popularity for AI workloads.