Meta and Oakley are expected to unveil a new pair of smart glasses on June 20, likely designed for athletes.
A teaser shared online hints at a collaboration between Meta and Oakley, with the joint venture set to be officially revealed on June 20.
The teaser was first seen on a verified Instagram account named Oakley | Meta and included a video featuring both companies' official pages.
Meta CEO Mark Zuckerberg shared the teaser, adding to the excitement surrounding the upcoming smart glasses.
The teaser's presentation and branding suggest a strong likelihood of Oakley joining Meta's smart glasses lineup, following Meta's partnership with Ray-Ban.
Bloomberg's Mark Gurman had hinted at Oakley's involvement in January 2025, mentioning differences in design and target audience compared to the Ray-Ban Meta version.
Oakley's smart glasses, tailored for cyclists and athletes, will reportedly feature a centrally located camera, unlike the Ray-Bans.
EssilorLuxottica reported successful sales of over two million Ray-Ban Meta smart glasses, with plans to increase production capacity to 10 million units by the end of 2026.
Competition in the smart eyewear sector is intensifying, with Google partnering with Warby Parker and Gentle Monster, and Apple rumored to be developing its own smart glasses for a potential 2026 release.
The announcement on June 20 will reveal more about the Oakley Meta glasses, which could revolutionize performance eyewear for athletes.