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Bloomberg Quint

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Oakley Meta Smart Glasses Likely To Debut On June 20: What To Expect

  • Meta and Oakley are expected to unveil a new pair of smart glasses on June 20, likely designed for athletes.
  • A teaser shared online hints at a collaboration between Meta and Oakley, with the joint venture set to be officially revealed on June 20.
  • The teaser was first seen on a verified Instagram account named Oakley | Meta and included a video featuring both companies' official pages.
  • Meta CEO Mark Zuckerberg shared the teaser, adding to the excitement surrounding the upcoming smart glasses.
  • The teaser's presentation and branding suggest a strong likelihood of Oakley joining Meta's smart glasses lineup, following Meta's partnership with Ray-Ban.
  • Bloomberg's Mark Gurman had hinted at Oakley's involvement in January 2025, mentioning differences in design and target audience compared to the Ray-Ban Meta version.
  • Oakley's smart glasses, tailored for cyclists and athletes, will reportedly feature a centrally located camera, unlike the Ray-Bans.
  • EssilorLuxottica reported successful sales of over two million Ray-Ban Meta smart glasses, with plans to increase production capacity to 10 million units by the end of 2026.
  • Competition in the smart eyewear sector is intensifying, with Google partnering with Warby Parker and Gentle Monster, and Apple rumored to be developing its own smart glasses for a potential 2026 release.
  • The announcement on June 20 will reveal more about the Oakley Meta glasses, which could revolutionize performance eyewear for athletes.

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