<ul><li>Venture capital firm Ortella Global Capital (OG Capital) has appointed Apurva Beniwal as vice president of investments and strategy.</li><li>Apurva Beniwal brings experience in investing, entrepreneurship, and operations, having previously served as a junior partner at a gender-focused fund and co-founded a beauty commerce startup.</li><li>OG Capital aims to combine capital with operational involvement, focusing on early- and growth-stage startups in the consumer and enterprise sectors. The fund plans to invest in more than 20 companies with individual ticket sizes of up to Rs 15 crore.</li><li>Apurva Beniwal's appointment is aligned with OG Capital's focus on co-building, product-market fit optimization, and supporting female founders in venture capital.</li></ul>

OG Capital appoints Apurva Beniwal as VP of investments

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