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HinduBusinessLine

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Ola Electric rejigs strategy as losses mount, to deploy rare-earth-free motors

  • Ola Electric plans to deploy rare earth-free motors in its vehicles from the next quarter to mitigate supply chain risks stemming from China's rare earth export cuts in response to US tariffs.
  • The company accelerated the development of these motors, aiming to ensure business continuity with cost savings and performance parity compared to rare earth magnets.
  • Despite financial challenges in the previous quarter, Ola Electric is focusing on profitability and operational improvements.
  • The company anticipates selling between 3.25-3.75 lakh vehicles in FY26, foreseeing improved margins with new product launches and government support.

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