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OMA / shohei shigematsu designs dior exhibition as architectural dreamscape in seoul
- OMA, led by Shohei Shigematsu, designed the exhibition Christian Dior: Designer of Dreams at Seoul’s Dongdaemun Design Plaza.
- The exhibition departs from traditional gallery rooms and is centered around a void inspired by Korean hanok courtyard logic.
- The monumental reinterpretation of a Korean moon jar known as 'The Garden' features elaborate design elements by artist Hyun Joo Kim.
- OMA integrates Korean cultural motifs and craftsmanship into the exhibition's structure, merging Dior's atelier detail with Seoul's materiality.
- Spatial tricks like mirrors, cables, and scrims are used to create unique visual experiences within the exhibition.
- Rooms are organized non-chronologically to evoke varied spatial moods reflecting Dior's evolution over the years.
- The exhibition culminates with 'The Dior Ball' and the 'Stars in Dior' rooms, showcasing innovative design approaches and opulent displays.
- OMA's scenography draws from Hanok courtyard architecture and Korean materials to create a continuous spatial journey.
- The exhibition, titled Christian Dior: Designer of Dreams, was on view at Dongdaemun Design Plaza from April 19th to July 13th, 2025.
- The project aimed to blend Dior's iconic fashion legacy with OMA's architectural vision, offering visitors a unique and immersive experience.
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