<ul><li>Discussing the difficulty of a task is important, even if it makes the client uncomfortable with your level of confidence. Hard things are hard and should not be underestimated.</li><li>Being honest about the complexity, time-consuming nature, and potential risks of a project is essential for both transparency and managing expectations.</li><li>Avoiding discussions about the difficulties of a task can result in misleading the client and potentially undertaking a project that is not the best option.</li><li>Acknowledging the challenges and being open about the effort required helps in making informed decisions and finding the right solutions.</li></ul>

On calling hard things hard

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