<ul><li>Onboarding a complex product like Grammarly can be challenging due to the multitude of features.</li><li>To effectively communicate the features during onboarding, it is important to prioritize and cut out unnecessary elements.</li><li>Grammarly, as a masterclass in onboarding, excels in using conversational copy, progressive disclosure, and imagery.</li><li>Users are encouraged to take early actions and leverage their initial motivation to maximize their engagement.</li></ul>

Onboarding a complex product: a case study of Grammarly

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