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ONDC Plans Fresh Subsidy Push To Tap Food Delivery Customers: Report

  • The ONDC is planning to provide subsidies of INR 100-150 Cr to food delivery companies on its network to boost orders for restaurants.
  • The incentives, expected to result in 80-100 Mn additional orders, are being finalized after discussions with representatives of ONDC, restaurants, and delivery firms.
  • The move will enable firms like Magicpin, Paytm, Ola Consumer, and Waayu to offer discounts using these subsidies.
  • This initiative comes after ONDC previously reduced incentives for network participants to prevent dominance by a few large players and aims to empower small merchants to compete with major e-commerce platforms.

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