The ONDC is planning to provide subsidies of INR 100-150 Cr to food delivery companies on its network to boost orders for restaurants.
The incentives, expected to result in 80-100 Mn additional orders, are being finalized after discussions with representatives of ONDC, restaurants, and delivery firms.
The move will enable firms like Magicpin, Paytm, Ola Consumer, and Waayu to offer discounts using these subsidies.
This initiative comes after ONDC previously reduced incentives for network participants to prevent dominance by a few large players and aims to empower small merchants to compete with major e-commerce platforms.