<ul data-eligibleForWebStory="true"><li>Former Head of Design at Licious, Dhaneesh Jameson, reflects on his early explorations for the company.</li><li>Challenges included changing the perception of expensiveness and leveraging pricing-elasticity levers.</li><li>Building trust through product-market fit, brand loyalty, quality, and service were highlighted.</li><li>The focus on retail design insights, personalization, community engagement, and product listing improvements were discussed.</li></ul>

One App. All the Meat. Redefining Licious for India

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