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One chart shows just how much Instagram could benefit from a TikTok ban
- Instagram experienced a spike in usage when TikTok was unavailable.
- During TikTok's outage, Instagram observed a significant increase in hourly time spent.
- Meta's lawyer highlighted Instagram's usage spike as a potential benefit if TikTok is banned.
- A potential TikTok ban could lead to increased ad revenue for Meta-owned platforms, including Instagram.
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