<ul><li>Hiring managers typically spend only about 30 seconds reviewing design portfolios, leading to swift rejections.</li><li>Matej Latin suggests that portfolios often fail due to what's missing rather than flashy visuals.</li><li>Common mistakes include quality issues like small images and grammatical errors, generic titles, and failing to capture the reader's attention.</li><li>It's crucial to establish context clearly, avoid overly long case studies, and steer clear of generic language that lacks clarity.</li><li>Articulating one's contributions clearly, as opposed to using 'we' excessively, and telling a compelling story in the portfolio are recommended.</li><li>The importance of avoiding cookie-cutter templates and focusing on storytelling to showcase problem-solving skills is emphasized.</li><li>Underlying issues like communication skills, linear design processes, and lack of attention to detail are highlighted as potentially affecting portfolio quality.</li><li>Clear communication and storytelling, along with addressing underlying issues, are crucial for creating an impactful design portfolio.</li></ul>

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