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Only 4% are in it for the money: What really drives Europe’s startup Founders?

  • 72% of founders say becoming a Founder is the hardest thing they’ve ever done.
  • 75% of founders report working more than 60 hours a week, while nearly one in five routinely exceed 80 hours.
  • The study reveals that 94% of founders in Germany work over 60 hours a week, and 38% exceed 80 hours.
  • Despite the sacrifices, only 4% of founders cite financial reward as their main motivation, with the majority driven by the opportunity to build something that matters.

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