<ul data-eligibleForWebStory="false"><li>Virtual influencers, AI-generated characters with depth and personality, are gaining popularity on social media, with 73% of Gen Z having interacted with them without realizing they were not real.</li><li>Authenticity is being redefined in the digital age as AI characters resonate with audiences by evoking emotions and building connections, blurring the line between real and artificial.</li><li>The success of AI influencers lies in being convincing, consistent, and human-like enough to engage with audiences in a world where curated identities and performances dominate online interactions.</li><li>While AI influencers offer brands a controlled and reliable narrative, audiences find comfort in their imperfections and relatability, questioning the essence of human authenticity in the digital era.</li></ul>

Only 73% of Individuals on the Internet are Real

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