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The Register

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Oops. Apple relied on bad code while flaming Google Chrome's Topics ad tech

  • Apple criticized Google's ad tech Topics system that serves ads based on Chrome history.
  • Apple cited a research paper by professors from the University of Wisconsin-Madison.
  • Apple claimed that Topics aids digital fingerprinting, which could be used by advertisers.
  • The fingerprinting risk is overstated due to improper randomization code in research paper.
  • Topics provides a privacy-preserving way for advertisers to target people based on their interests inferred from their browsing activity.
  • Topics originally intended to replace third-party cookies, but privacy concerns caused Google to reconsider.
  • Many different web APIs can be used for browser fingerprinting and reducing the potential for misuse is an ongoing effort.
  • Google Topics engineer Josh Karlin found a bug in the worker pool code which reduced the potential for fingerprinting risk.
  • The revised simulation shows a much reduced fingerprinting risk.
  • Apple's criticism of Topics is reasonable, but the privacy risk posed by the API is less than initially assumed.

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