Apple is considering leveraging AI technology from OpenAI or Anthropic to enhance its Siri assistant, following reports of inadequacies in its in-house models.
The project is being led by Siri chief Mike Rockwell and software engineering head Craig Federighi, with discussions ongoing with Anthropic regarding using their large language models for Siri.
It appears Apple is falling behind in the AI race, with uncertainties surrounding its AI strategy and recent departures of key AI researchers adding to the challenges.
There are considerations for Apple to use external AI technology to improve Siri before transitioning to its own AI models, with discussions of acquiring Perplexity and internal development of LLM Siri ongoing.