OpenAI’s Sora, known for its realism and camera dynamism, was released in December 2024 but faces stiff competition from other AI video generators.Microsoft and OpenAI have made Sora available through the Bing Video Creator feature on the Bing mobile app for free.The Bing Video Creator allows users to turn text prompts into short AI-generated videos in both iOS and Android apps.Users can create videos by describing scenes, with the AI generating vibrant clips based on these prompts.Videos are created in 9:16 portrait format initially, with potential for a 16:9 aspect ratio in the future.Each user can make up to ten 'Fast' video generations in seconds before using the Standard speed option.Bing Video Creator aims to enhance everyday communication, creativity, and social media engagement for users worldwide.The tool is free to use and incorporates Microsoft Rewards points for additional Fast video creations.Bing Video Creator is designed responsibly, following C2PA standards and includes moderation features to block harmful content.While consumer-focused, the technology behind Bing Video Creator hints at potential enterprise applications for AI video generation.