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Bitcoinmagazine
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Orange Pilling Has Stopped Working
- Despite the exposure bitcoin receives in the mainstream media, fewer than half a million people use it daily.
- Educating people about bitcoin has been a successful strategy in building a knowledgeable community, but it has its limits.
- Instead of telling people about bitcoin's benefits, we should show them through experiences that improve their lives.
- Useful technology changes behavior, habits, and society; experiences can change people's minds, and we build those experiences with technology.
- To reach mainstream adoption, the way forward is to leverage bitcoin's strengths as a borderless, open, and P2P currency to improve the lives of affluent people with money to spend.
- By adding bitcoin to apps they already use or disintermediating current services, we can create better ways for affluent people to transact directly with each other.
- The winning formula is to insert bitcoin tech into an existing, suboptimal user experience, just like the iPhone did with the digital camera.
- Education is important for those who need inside-baseball-level information, but for everyday use, experiences are more important than education.
- Improving people's experiences with bitcoin can be done through integrating it into popular apps where P2P payments can be made.
- The aim is to allow bitcoin tech to create a better user experience, which should drive adoption, particularly if the app is limited by a company taking a cut.
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