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Organic Social Marketing: The Secret to Your Client's Success
- Organic social marketing plays a crucial role in brand building, although some businesses may be hesitant to invest in it.
- Over half of marketers are dedicated to organic social media, with many managing content themselves for quick placement.
- Businesses use organic social for premarketing research, utilizing consumer comments to shape product improvements.
- When a post gains attention, 84% of businesses consider expanding it to other media channels for more exposure.
- Challenges include high management costs, the need for CEO approval on content, and proving return on investment.
- Only 47% of marketers have a social-first mindset, while many see value in upper and mid-funnel goals over lower-funnel goals.
- Consumers have diverse media options, with organic reach through Facebook at 1.37% and engagement at 0.2%.
- To engage effectively, businesses must focus on original content, product relevance, and social listening.
- Marketers plan varying approaches to organic social spending, with some increasing, maintaining, or cutting budgets.
- Brands can leverage organic social marketing for customer service and engagement, showcasing commitment to consumers.
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