Boldin, formerly NewRetirement, is a financial planning platform aimed at providing financial confidence to users.
The company focuses on making the process of building wealth and financial security accessible to anyone through free/low-cost software, classes, coaching, and a community.
Boldin's approach disrupts traditional financial service models by offering a subscription-based platform with a fixed and transparent cost, rather than unexpected fees based on transactions and assets.
The company measures success through monthly active users, emphasizing its mission to help people gain financial confidence and access financial planning.