<ul><li>Some organizations believe that their donors are unique and different, but this is mostly untrue.</li><li>Donors share values, interests, and often live in the same community.</li><li>While it's important to connect with donors based on what they care about, all donors are fundamentally human.</li><li>Fundamentals of fundraising are the same for all causes and donors: clear and direct asks, emotional appeals, and donor-focused approaches.</li></ul>

“Our donors are different” — oh really?

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