<ul><li>Out-of-home advertising campaigns witnessed growth in 2024, with a 4.5% revenue increase and digital out-of-home (DOOH) jumping 7.5%.</li><li>DOOH accounts for 34% of total industry spending, and younger consumers in urban areas are influenced by DOOH ads during their daily commutes.</li><li>Traditional OOH advertising in billboards, transit, and street furniture categories saw a significant increase in 2024, with transit experiencing a 10.6% increase.</li><li>Local businesses, including legal services, hospitals, and hotels, are among the major purchasers of OOH ads, while larger businesses like Apple, McDonald's, and Amazon also invest in OOH placements.</li></ul>

Out-of-Home Advertising Campaigns: Have Your Accounts Tried These Proven Tactics?

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