A naukri.com initiative
VentureBeat
3d
143
Image Credit: VentureBeat
Outset raises $17M to replace human interviewers with AI agents for enterprise research
- Outset, a San Francisco startup, raised $17 million in Series A funding to accelerate adoption of its AI-moderated research platform among enterprises.
- The platform conducts video interviews with research participants using AI moderators and has major customers like Nestlé and Microsoft.
- Outset's technology is positioned as faster, more cost-effective, and providing broader reach than traditional market research methods.
- AI moderators prompt and interact with participants through voice, text, images, and videos, synthesizing results for instant reporting and analytics.
- The company competes with traditional research incumbents and other AI startups, offering a comprehensive enterprise platform with security features and customization.
- Outset's AI excels in concept testing, usability research, market strategy studies, and longitudinal research, but not in scenarios requiring deep personal connections or complete improvisation.
- The funding will be used to expand the go-to-market team and develop more advanced AI agents to enhance customer understanding.
- Outset aims to become the world's first end-to-end, AI-native enterprise research platform and achieve over 5x revenue growth within 12 months.
- The success of AI-moderated research at Outset may disrupt traditional market research methods, offering faster, scalable, and cost-effective alternatives.
- AI's potential to enhance customer insights and behaviors, coupled with Outset's enterprise focus and security features, positions the company as a leading option in AI-moderated research.
- The emergence of AI interviewers challenging traditional human-led research methods indicates a shift towards automated solutions for customer understanding and data collection.
Read Full Article
8 Likes
For uninterrupted reading, download the app