<ul><li>Creativity is a key aspect often uncomfortable but essential for innovation, as it leads to ingenious solutions under pressure.</li><li>Character, comprising individual, mental, and moral qualities, plays a vital role in driving creativity and innovation, especially through collaborative efforts.</li><li>The example of NASA engineers during the Apollo 13 crisis in 1970 showcases the power of human spirit, trust, resilience, and creative collaboration in finding unique solutions under extreme conditions.</li><li>Innovation flourishes through character, transforming teams into a cohesive force capable of achieving extraordinary outcomes.</li></ul>

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