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Outstanding Customer Loyalty Programs That Work
- Nigeria's GTBank has designed a loyalty experience for customers, called XclusivePlus account, providing premium services including priority banking, discounted travel bookings, and access to exclusive events.
- South African satellite TV service provider DStv runs a loyalty program aimed at retaining its customer base, offering free channels for a month, discounts on services, and early access to exclusive content.
- Starbucks Rewards encourages customers to earn points for every purchase, which can then be redeemed for free drinks, food, and personalized offers to members, rewarding higher spending and more frequent visits.
- Africa's largest e-commerce platform, Jumia, has a subscription-based loyalty program offering customers free shipping, exclusive discounts, and faster delivery times.
- Shoprite Xtra Savings is a simple yet effective discount-based loyalty program. Customers scan a card at checkout to receive discounts on selected products. Over time, shoppers accumulate savings and gain access to exclusive promotions.
- Each program shown is tailored to its customer base, addressing specific needs and adding tangible value.
- Successful loyalty programs aren’t one-size-fits-all - it's important to start with the needs of your customers and create a program that’s simple, rewarding, and tailored to what they value most.
- A well-designed customer loyalty program can be the difference between a one-time buyer and a lifetime customer.
- Longevity-based rewards programs work well in industries with a subscription model. Encouraging long-term loyalty through incremental benefits keeps customers invested in your product or service for the long haul.
- Simplicity often wins when it comes to loyalty programs - offering discounts, exclusive perks, or points promotes customer engagement and repeat purchases.
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