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Outstanding outreach: how to optimise your first touchpoint with VCs
- Establishing credibility with VCs through initial outreach is crucial, as warm intros from trusted contacts remain the preferred method.
- Avoid forced intros and ensure mutual contacts truly know the VC before asking for an introduction.
- Control the narrative by providing mutual contacts with a blurb about your company for forwarding to VCs.
- Consider using email or LinkedIn for outreach if warm intros are unavailable, and monitor the VC's activity on these platforms.
- Maintain brevity and clarity in your outreach message, ensuring it's concise and to-the-point within a limited word count.
- Include essential details like market size, trends, revenue, growth numbers, and a clear description of your company.
- Avoid pitfalls such as poor grammar, vague descriptions, and exaggerated growth claims in your outreach communication.
- Adopt a straightforward and polite tone in your message, avoiding industry jargon and demonstrating confidence.
- Test different variations of your outreach message and remember that most VCs will want to see a pitch deck before a call.
- Ensure your outreach message is compelling, concise, and conveys your company's unique value proposition effectively.
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