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Over 70% of websites share your personal data – even if you don't consent
- Over 70% of most visited websites share personal data even if users withdraws consent, as per a 2024 State of Website Privacy Report by Privado.ai. The study found that roughly 75% of the websites did not comply with current privacy regulations enforced across the regions.
- Consent monitoring found that 74% of European websites and 76% of US websites did not honour GDPR and CPRA respectively. Experts note that 99% of the non-compliance was due to data sharing without proper consent with advertising third parties.
- Approximately half of the analysed websites were media publications, alongside e-commerce, lifestyle, healthcare, finance, technology, and government sites. The average of non-compliant websites is three times higher in the US compared to Europe.
- "Privacy teams need continuous consent testing on websites to ensure compliance," warned CEO Vaibhav Antil. He added that cookie-banners that are used to ensure compliance are usually misconfigured.
- Current trends show that privacy fines are rapidly increasing in both the US and Europe. Europe is targeting larger fines on violators of GDPR, with $2.1bn in privacy fines issued in 2023. The US is catching up, with new CPRA amendments forcing privacy fines in California to increase.
- Pop-ups aren't enough to protect privacy online, and a VPN may be necessary to gain some extra help. A VPN encrypts your internet connection to prevent third-party access and spoof your real IP address location.
- NordVPN is known for its privacy-focused threat protection tool and web tracker-blocker tools; NordVPN is a top pick. Browsers like Brave, Opera, and Mozilla Firefox are known to be more privacy-focused. Tor Browser is free to use.
- Lastly, data removal services such as Incogni are also recommended, which exercise a user's right to be forgotten by sending requests to data brokers for deletion of all data they might have on a user.
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