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TechCrunch
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Over a million people now have access to the gen-AI powered Alexa+
- Amazon's Alexa+ powered by generative AI has reached over a million users through invites.
- The service offers more natural interactions, smart home integration, and expanded capabilities.
- It is currently in Early Access and will be free for Prime customers; non-Prime users will pay $19.99/month after launch.
- Amazon CEO Andy Jassy mentioned that Alexa+ had reached over 100,000 users as of May 2025.
- Alexa+ aims to enhance the digital assistant experience with more natural language interaction and new capabilities.
- It saves user preferences and offers personalized features like summarizing emails and creating unique content.
- The generative AI component enables Alexa to assist in various tasks like buying tickets and making reservations.
- Initial partners for Alexa+ features include OpenTable, Ticketmaster, Uber Eats, and others.
- The service is gradually expanding to different Amazon devices such as Echo, Fire TV, and Fire tablets.
- Some users have reported mixed experiences with Alexa+, praising its advancements over Siri but also noting areas that need improvement.
- Amazon states that nearly 90% of the promised features for Alexa+ have been delivered.
- Amazon aims to monetize Alexa+ and improve the digital assistant experience to compete with other generative AI services.
- Alexa+ is seen as Amazon's effort to revitalize its digital assistant as AI technology evolves.
- Despite its current Early Access stage, Alexa+ is garnering attention for its potential to offer unique AI-powered services to users.
- The service allows for more natural language interactions and personalized experiences for users.
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