<ul><li>Meta's AI-driven ads technologies were linked to nearly $550 billion in economic activity and 3.4 million jobs in the U.S. in 2024, representing a 32.5% increase in economic activity and a 10% increase in jobs from 2022.</li><li>More than 35 million businesses in the U.S. use Facebook and Instagram to grow their operations monthly, with over 2 million American businesses advertising monthly across Meta's apps to reach customers.</li><li>A study found that Meta's new AI-driven advertising tools drive a 22% improvement in return on ad spend for advertisers, resulting in a $4.52 return for every dollar spent with Meta.</li><li>Research indicates that ads personalization through AI tools boosts business growth, efficiency, and supports the overall economy, underscoring the importance of ongoing development and improvement in these technologies.</li></ul>

Over Half a Trillion Dollars, 3.4 Million U.S. Jobs Linked to Meta’s AI-Driven Ads Technologies

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