<ul data-eligibleForWebStory="true">Oxytocin explores treating alcoholism and obesity by reshaping brain responses to cravings.Studies reveal oxytocin's potential to reduce alcohol intake and food pleasure-related brain activity.Research suggests oxytocin works in the brain to curb alcohol dependence and overeating cravings.Intranasal oxytocin reduces brain response to alcohol and high-calorie food, regulating addiction and overeating.Oxytocin could be a new class of treatment for addiction and overeating, pending more research.