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Pa:nStori is Developing New York’s Newest Immersive Experience
- Pa:nStori Productions launched At Your Scent, an immersive theater experience using scents to guide viewers through a love story performance in NYC.
- The show focuses on scent as a powerful sense linked to memory and imagination, aiming for a personal connection with the audience.
- The production company, led by founder Soo Young Choi, collaborates with director Chaesong Kim to create unique experiences.
- Choi emphasizes the importance of having passionate team members and likens successful collaborations to 'The Lord of the Rings' film production.
- Pa:nStori Productions aims for intimate experiential shows, exploring various genres and media to create immersive experiences.
- Choi discusses the challenges of finding suitable locations for new art forms, suggesting platforms like No Proscenium for immersive theater support.
- She draws inspiration from her work at the ArtLab Festival in Korea, where artists merged art with various industries, shaping her mission with Pa:nStori.
- Choi finds New York audiences more open-minded due to its cultural diversity, creating both challenges and opportunities for immersive theater creators.
- Her fascination with the collaborative nature of theater keeps her engaged in the industry, appreciating the camaraderie and reward of creating art together.
- Choi is currently reading 'Buttermilk Graffiti' by Edward Lee, enjoying the NBA playoffs, and craving pasta.
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