<ul><li>Paris Saint-Germain (PSG) has become the first sports club to officially include BTC as a treasury asset in its balance sheet.</li><li>PSG acquired Bitcoin last year and still holds it on its books, moving beyond short-term crypto promotions.</li><li>PSG Labs, the club's venture platform, supports Bitcoin startups, aiming to expand the club’s role from branding to active involvement in the crypto ecosystem.</li><li>PSG's move to adopt Bitcoin is driven by its global fan base, exceeding 550 million, with a focus on engaging younger supporters and aligning with digital trends.</li></ul>

Paris Saint-Germain Becomes First Major Sports Club to Hold Bitcoin

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