<ul><li>Peacock, the streaming service owned by Comcast’s NBCUniversal, added 3 million new paid subscribers in Q1, bringing the total subscriber count to 34 millio</li><li>Peacock will raise prices for its premium and premium-plus plans starting July 18, aiming to capitalize on the upcoming Olympic Games in Paris</li><li>The ad-supported Peacock premium plan will increase by $2 to $7.99 per month, and the ad-free premium plus plan will rise to $13.99 a month</li><li>The competitive pricing approach of streaming platforms may face risks as streaming subscriptions are often the first expenses to be cut when consumers face financial constraints</li></ul>

Peacock’s Price Hike Hints at Delicate Balancing Act for Streaming Platforms

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