<ul><li>Pentagram partners Jody Hudson-Powell and Luke Powell created a dynamic equine identity for AI video company TwelveLabs.</li><li>TwelveLabs uses AI analysis to help understand existing videos at a granular level, making them more searchable.</li><li>The new branding aimed to differentiate TwelveLabs from other video analysis tools and generative AI companies.</li><li>The identity focused on the concept of 'video as volume' and avoided typical AI visual cliches.</li><li>The horse logo with 12 layers symbolizes the company and is used in motion to convey perpetual motion.</li><li>The team chose the Milling typeface and the LCH color system for its visual identity, offering infinite color combinations.</li><li>The new identity has resonated with investors, employees, and customers, providing confidence in the technical and caring team.</li><li>The rebrand has helped people quickly grasp TwelveLabs' offerings and improved the website's storytelling.</li></ul>

Pentagram’s galloping horse logo steers TwelveLabs rebrand

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