A naukri.com initiative
Startup Pedia
3d
44
Image Credit: Startup Pedia
“People do not want to wear logos, they want to wear meaning,” Co-founders of An Indian Sneaker Brand That’s Worth ₹167 Cr in just 2 Year
- Indian sneaker brand Comet is challenging global giants with its design-led movement, offering quality and storytelling in sneakers.
- Co-founders Utkarsh Gupta and Dishant Daryani started Comet with a vision to blend art, aspiration, and Indian cultural relevance.
- Comet differentiated itself in the sneaker market by offering stylish yet accessible sneakers in the mass premium segment.
- With a strong focus on design, quality, and customer experience, Comet created a unique positioning in the Indian sneaker industry.
- Comet's success led to a Series A funding round raising ₹42.3 crore, reflecting investor confidence in its growth potential.
- The brand's revenue growth, monthly sales of ₹4-5 crore, and loyal customer base showcase its rapid scaling trajectory and strong unit economics.
- Comet aims to establish itself as the most beloved sneaker brand in India by expanding its offline presence while maintaining a digital-first approach.
- Comet's strategy includes pop-ups, collabs, and community events to engage with customers, especially in Tier II cities where it has garnered significant traction.
- The brand's philosophy of creating sneakers with soul, rooted in meaning and emotion, sets it apart in the market.
- Comet's unique design voice, focus on storytelling, and affordable-premium pricing have positioned it as a disruptor in the Indian sneaker culture.
Read Full Article
2 Likes
For uninterrupted reading, download the app