PepsiCo has deployed Agentforce, Salesforce's digital labour platform, to enhance AI capabilities and customer engagement.
The collaboration aims to improve field operations, customer support, and sales efficiency while deepening engagement with retailers.
PepsiCo will leverage AI agents to streamline go-to-market processes, enhance customer service, and manage key functions at scale.
The deployment of Agentforce provides PepsiCo with advantages like creating comprehensive customer profiles, real-time inventory visibility, and more responsive customer service.