Pernod Ricard India actively supports farmers across India through regenerative practices focusing on long-term agriculture sustainability.
They partner with NGOs to integrate climate-resilient practices, providing training programs for farmers, aiming to improve the agricultural ecosystem.
The company's approach reduces dependency on external inputs, focuses on sustainable and regenerative practices, and strengthens the agricultural supply chain.
Through CSR activities, Pernod Ricard India has empowered women, diversified farmers' income, improved water efficiency, and implemented IoT and AI-driven analytics for smarter production planning.