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Perplexity is the new OpenAI? Why both Meta and Apple want to buy it
- Perplexity AI, a startup based in San Francisco, has garnered interest from tech giants Meta and Apple for a potential acquisition.
- Perplexity, founded in 2022, is dubbed as the OpenAI of search with its conversational search engine providing clear, sourced answers in real-time.
- The platform manages over 780 million queries monthly with a growth rate of 20%, and has launched Comet, an AI-powered browser assistant for various tasks.
- Apple's interest in Perplexity stems from its absence of AI focus during WWDC 2025 and the need to bolster its stance in the AI domain especially with Google Search default controversy.
- Acquiring Perplexity may enable Apple to develop its AI-first search engine integrated into Safari or Siri, signaling a potential significant acquisition.
- Meta is also eyeing Perplexity to enhance its AI capabilities across its platforms like Facebook, Instagram, and WhatsApp, following a major investment in Scale AI.
- Meta's previous investment in Scale AI and the ongoing internal restructuring suggest a possible strategic move towards acquiring Perplexity.
- The interest of major tech companies in AI platforms indicates a potential upcoming trend in the tech industry post-social media era.
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