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Perplexity’s Carbon integration will make it easier for enterprises to connect their data to AI search
- AI search startup, Perplexity has acquired a startup, Carbon, specialising in data retrieval framework to smoothen knowledge discovery process in enterprise workflows.
- Carbon offers a universal API or SDKs to sync data sources and retrieve data for use with LLMs, supporting over 20 file formats, including text, audio and video files.
- Perplexity plans to integrate Carbon's retrieval engine and connectors into its tech stack to plug-in diverse sources of data, expanding the AI search engine knowledge pool to give a more comprehensive and personalised search experience.
- Sanjeev Mohan, former Gartner Research VP for data and analytics, told venturebeat that one of the biggest AI trends for 2025 will be ETL for unstructured data, allowing entities to generate relevant and accurate responses.
- Through the acquisition, prospect for enterprise teams using the AI search engine is streamlined workflows, using the platform to extract insights from diverse sources including customer conversation insight.
- The real test of execution for the two startups will be on the safety of the startup's much more secure company data to ensure companies can keep their data privately.
- Carbon's managed API ends on March 31, 2025. Existing customers using the API have already been informed of the decision, with the Carbon team assisting users in the transition.
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