<ul data-eligibleForWebStory="false"><li>The internet is evolving to structure itself around AI, moving away from traditional search bars towards conversational interfaces that offer context-aware answers.</li><li>Perplexity's Comet and OpenAI's rumored browser are considered as AI-native gateways to information, designed to provide a more fluid and interactive browsing experience.</li><li>AI-powered search is expected to transform research and personalization, challenging traditional paradigms like SEM and SEO, ultimately leading to new ways of content interaction for Enterprises and Customers.</li><li>While some view Perplexity's Comet as an experimental move, emphasizing its potential impact and uncertainty, others see it as an early example of an Agent-led interface that could alter dynamics for vendors in terms of search visibility.</li></ul>

Perplexity’s new AI-powered web browser may signal shift from traditional search bar

Discover more