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Persona Raises $200 Million to Expand Identity Platform

  • Persona raised $200 million in a Series D funding round to expand its identity platform for online customer verification.
  • The company is focusing on building a verified identity layer that includes identity and intent, aiding businesses in navigating an AI-inclusive world.
  • Persona aims to provide businesses with tools to manage regulations, risk models, and user journeys while offering individuals a reusable identity for different services.
  • The funding round was co-led by Founders Fund and Ribbit Capital, with the belief that solving identity will be crucial in the digital age, especially with the rise of artificial intelligence.

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