Persona raised $200 million in a Series D funding round to expand its identity platform for online customer verification.
The company is focusing on building a verified identity layer that includes identity and intent, aiding businesses in navigating an AI-inclusive world.
Persona aims to provide businesses with tools to manage regulations, risk models, and user journeys while offering individuals a reusable identity for different services.
The funding round was co-led by Founders Fund and Ribbit Capital, with the belief that solving identity will be crucial in the digital age, especially with the rise of artificial intelligence.