<ul><li>Personalization was meant to be intuitive, helpful, and delightful but often feels invasive and irrelevant.</li><li>Many marketers have focused on behavioral data without context, consent, or common sense, resulting in empathy-poor personalization.</li><li>AI-powered personalization lacks understanding of context, tone, and timing, leading to off-putting experiences for users.</li><li>To improve personalization, marketing teams should focus on context, use zero-party data, involve human review, and build digital literacy.</li></ul>

Personalization Is Broken: Why AI-Powered Marketing Still Feels Creepy

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