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PharmEasy founders launch new startup in interior design space, raise funding at $120 million valuation
- Three co-founders of PharmEasy have launched a new startup called All Home in the interior design space in India.
- All Home aims to modernize India's unorganized architectural and interior design market, estimated at $60 billion.
- The platform plans to partner with profitable brands in categories like sanitaryware, furniture, kitchen fittings, furnishings, lighting, and hardware.
- The founders stepped down from their roles at PharmEasy in January and defined new roles at All Home based on their strengths.
- PharmEasy, despite declining revenue, is reviving its IPO ambitions.
- All Home has already partnered with three brands and aims to onboard more, boasting both scale and operational profitability.
- The startup received funding that values it at around $120 million, led by Bessemer Venture Partners and other investors.
- All Home plans to offer partner brands a digital operating system, design insights, and tech-enabled procurement and manufacturing support.
- The interior design sector in India is poised for growth due to rising incomes, but faces challenges of fragmentation and inefficiency.
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