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Economic Times
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PharmEasy founders make interior design and architecture foray with All Home
- PharmEasy founders Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have launched All Home in the architectural and interior design space.
- All Home will invest in brands in the interior design sector, providing them with technology support, internet-led manufacturing and distribution, and market insights.
- Sheth will focus on operations, Shah on brand building, finance, legal, compliance, and HR, and Dedhia on technology at All Home.
- The founders stepped away from operational roles at PharmEasy in January, retaining board positions, as the epharmacy platform plans to go public again.
- All Home has raised capital from Bessemer Venture Partners and angel investors like Siddharth Shah and Niket Shah.
- The company has been valued at $120 million, following a funding round of around $20 million.
- All Home has partnered with brands like Colour Coats, House of W, and Fiamarc in interior decoration and plans to onboard more brands.
- The interior and architectural improvements sector in India is unorganised, presenting growth opportunities for All Home.
- Consumers lack access to leading brands in interior spaces like sanitaryware, furniture, and home hardware, which All Home aims to address.
- The founders identified inefficiencies in the procurement process for interior products, including coordination with multiple vendors and lacks in design cohesion.
- Bessemer Venture Partners highlights the potential in India's interior design sector, emphasizing challenges around quality, transparency, and efficiency.
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