Big Dave's Cheesesteaks expands partnership with its largest franchisee, Derek Lewis, who operates six locations and plans to open eight more exclusively in Central Florida.
Lewis also owns Philly Pretzel Factory franchise and introduced a counter inside his Big Dave's Oviedo location, offering a curated menu of Philly favorites under one roof.
Lewis, a former PepsiCo Beverages NA president, is focused on franchise growth, opening four additional Philly Pretzel Factory locations in Orlando.
Lewis aims to provide value and authenticity by offering the best of Philly flavors to guests in Orlando.
The joint venture between Philly Pretzel Factory and Big Dave's Cheesesteaks seeks to bring authentic Philly flavors to new communities.
Philly Pretzel Factory, the world's largest Philly-style pretzel bakery, has 170 locations nationwide.
Derek Lewis is also an author, having published his memoir earlier this year, sharing lessons in resilience and purposeful leadership.
Lewis is known for his corporate leadership, entrepreneurial skills, and social change advocacy.
Lewis has successfully integrated a Philly Pretzel Factory counter into his Big Dave's location in Oviedo, enhancing the guest experience.
Lewis plans to expand the Philly Pretzel Factory brand in central Florida after the successful limited menu launch in Oviedo.
Lewis' career spans from PepsiCo Beverages NA to franchise growth and leadership in the food & beverage industry.
Lewis' partnership with Big Dave's Cheesesteaks and Philly Pretzel Factory aims to bring the taste of Philadelphia to new markets.
The successful venture in Atlanta earlier this year paved the way for the joint opening in Oviedo, continuing the mission of introducing Philly flavors.
Lewis aims to open a total of eight additional Big Dave's Cheesesteaks locations in Central Florida.
Philly Pretzel Factory's presence in Orlando is set to expand with Lewis' plans to open four more locations in the area.