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Phonic video content is the new playground for airline branding
- Airlines face challenges with limited suppliers and supply chains for creating passenger experiences, causing delays in launches.
- To stand out from rivals, airlines are exploring new branded experiences, focusing on sonic and visual elements.
- Riyadh Air introduced a new sonic brand image created at Abbey Road Studios, reflecting Saudi culture and modernity.
- The sonic identity of Riyadh Air combines digital soundscapes with traditional Arabic instruments, conveying innovation and tradition.
- China Airlines partnered with organizations to create a boarding video showcasing Taiwan's beauty and promoting sustainability.
- The boarding video of China Airlines features original music composed by indigenous students, aiming to convey Taiwan's natural beauty.
- Both airlines are integrating cultural elements into their branding, with China Airlines offering related merchandise in their eMall.
- Key tips for airlines include creating original slow-paced content for boarding, connecting it to IFE libraries, and focusing on brand familiarity.
- Airlines are encouraged to work with agencies to develop unique content that enhances the entire passenger journey, leveraging sonic and visual branding.
- Support for TheDesignAir is appreciated to maintain content quality and site operations.
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