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Pymnts

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PicPay Begins Offering Pix Payments via Meta and Microsoft

  • Digital bank PicPay has partnered with Meta and Microsoft to offer access to Brazil's Pix instant payment system through WhatsApp.
  • PicPay's AI-powered assistant, GenAI, developed in-house and powered by Microsoft Azure OpenAI Service, can recognize Pix keys in various formats, including complex conversations, audio messages, photos, and screenshots.
  • Users can send Pix key information to the PicPay Assistant on WhatsApp for processing in the PicPay app with biometric authentication.
  • The collaboration aims to drive adoption of a new way to make payments with Pix in Brazil, a country known for its digital transformation and high adoption of mobile and online banking.

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