Digital bank PicPay has partnered with Meta and Microsoft to offer access to Brazil's Pix instant payment system through WhatsApp.
PicPay's AI-powered assistant, GenAI, developed in-house and powered by Microsoft Azure OpenAI Service, can recognize Pix keys in various formats, including complex conversations, audio messages, photos, and screenshots.
Users can send Pix key information to the PicPay Assistant on WhatsApp for processing in the PicPay app with biometric authentication.
The collaboration aims to drive adoption of a new way to make payments with Pix in Brazil, a country known for its digital transformation and high adoption of mobile and online banking.