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Pinterest in 3D? Studio555 lands €4M to build the TikTok of interior design
- Studio555, a Nordic technology company, secures €4M in seed funding to develop a playable interior design app combining gaming mechanics with design innovation.
- Founded in 2023 by CEO Joel Roos, CTO Stina Larsson, and CPO Axel Ullberger, the startup aims to lower barriers to entry in interior design by creating an intuitive, visually immersive platform requiring no technical expertise.
- The funding will support product development, team expansion, and market entry across Europe and the US before the planned 2026 app launch.
- The round is led by HOF Capital and Failup Ventures, with participation from gaming industry veterans like Timo Soininen, Mikko Kodisoja, and Riccardo Zacconi.
- The founding team combines extensive gaming and design experience from companies such as King, EA, and Rovio, aiming to merge gaming expertise with design innovation.
- Studio555 introduces a simplified, immersive environment where users can create, explore, and personalize interior spaces, targeting interior design enthusiasts and casual gamers.
- CEO Joel Roos envisions reimagining interior design as open-ended, playful, and personal, creating a unique category for creative expression with the new funding.
- CTO Stina Larsson emphasizes the team's solid engineering mindset in delivering a high-performance creative platform for Studio555.
- Investor Timo Soininen praises Studio555 for applying their global hit-building experience to create something fresh like Pinterest in 3D meets TikTok but for interiors.
- Co-founder and CPO Axel Ullberger highlights the aim to redefine the digital interior experience by bringing gaming magic into interior design with Studio555.
- Investor Topias Soininen sees Studio555 as pioneering a new category where creativity, self-expression, and play intersect in a unique way.
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