<ul><li>Architectural studio X+Living designs the first global flagship store of TOP TOY in Shanghai, adopting a 'gamified design approach' by drawing inspiration from retro gaming aesthetics and modular building blocks.</li><li>The store features oversized toy-packaging facades, bold color schemes, and open visual pathways to create an interactive and immersive environment.</li><li>Functional zones like IP-themed cafés and brick-building areas mimic gaming quests, reinforcing the interactive experience.</li><li>The layout of the store resembles a game map, with interconnected pathways guiding visitors through different sections, creating a multi-dimensional consumer experience.</li></ul>

pixelated gaming visuals turn into bold colored blocks within x+living’s top toy flagship store

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