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Plaid: Bank Account Connectivity Underpins ‘Data Revolution’ in Financial Services

  • Plaid raised $575 million in capital and achieved a valuation of $6.1 billion.
  • Plaid focuses on connecting bank accounts to various financial systems, enabling the growth of data-driven personalized services and products.
  • Plaid's account linking activities have resulted in diversifying revenue through alternative credit data, anti-fraud offerings, and bank payments.
  • Plaid aims to be a crucial infrastructure provider for finance by leveraging data for customer acquisition, product personalization, risk management, and underwriting.

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